An Action Concept;

Our 2nd project in eComm was creating an action sequence. All of my previous experience in film making had been creating scenes where the characters would talk to each other, but I had never done an action sequence, at least not one where all of the characters were moving quickly throughout their environments. Our project had several bumps that we had to hurdle including

We filmed too little for the length that our film needed to be, because we underestimated how long our shots were.
We had a couple places where we broke the 180 degrees rule, which had to be fixed in post production.
We couldn't find a very effective way to stabilize our shots, so most of the stabilization had to be done in post production.

Overall I think I've still got a lot to learn about how to do an action sequence, and I can use the problems we ran into in this concept to help strengthen my knowledge of film.

Final Concept:

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Typography Terms

Typography Terms Our latest project in eComm was studying common typography terms, and applying them to our names. We studies several different fonts, and researched what makes them easy to read, visually appealing, and convey a certain mood. We then picked a font, (preferably one with a lot of Serifs to make identifying the type elements easier) typed out our names, and got to work using an array of Illustrator tools. We used the line tools to create the height identifiers and arrows (duh), the text tool to create all of the labels (another obvious one), but creating the blue highlights was not as easy as expected. The blue highlights were not part of the project, but after seeing them in some other examples, I was curious as to how I could create them. Since I am no expert in Illustrator, I had to experiment with some of the other tools. After goofing around for a while trying to make a decent looking highlight, I finally settled on...

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Will in eComm; A Blog. Of Sorts.

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