Will in eComm; A Blog. Of Sorts.

CARP Wizard of Oz Poster Contrast       I used Contrast in the font, and font color to make it stand out from the dark green and gold background. I also used a difference in font size to make important things like the title, date, and ticket prices draw in your focus. Alignment      I used Right, Left, And Center alignment to try and separate out different bodies of text, and add more interesting, eye catching details to draw in possible readers. Repetition      I repeatedly used the color white, with a lighter stroke to both bring out the text and provide a unified, centralized look. Proximity       I grouped important information together, like location and time, as well as playwright/legal information. Final Product

Typography Terms      Our latest project in eComm was studying common typography terms, and applying them to our names. We studies several different fonts, and researched what makes them easy to read, visually appealing, and convey a certain mood. We then picked a font, (preferably one with a lot of Serifs to make identifying the type elements easier) typed out our names, and got to work using an array of Illustrator tools. We used the line tools to create the height identifiers and arrows (duh), the text tool to create all of the labels (another obvious one), but creating the blue highlights was not as easy as expected.       The blue highlights were not part of the project, but after seeing them in some other examples, I was curious as to how I could create them. Since I am no expert in Illustrator, I had to experiment with some of the other tools. After goofing around for a while trying to make a decent looking highlight, I finally settled on using clipping masks. While I am

Complementary Krispy Kreme may have chosen these 2 colors because red can easily grab your attention, while green usually suggests freshness, and good. Bank of America used the colors Red and Blue because they are the colors of the American Flag, the Country which they are based in. Warm Tesla choose the color red because it is synonymous with Energy, Courage, Competitiveness, and Innovation. Sense the company is mainly focused on innovating cars, and using electricity as opposed to gas, the color makes sense. Adobe, a company who's main focus is their Creative Software may have chosen red not only because it grabs your attention, but also because of their power and influence in the industry. Cool Dunder Mifflin, a paper company, chose Blue for their logo because of Blue's association with power and stability. As a Paper Provider, other companies rely on them to provide paper, a necessary part of most businesses, so other companies want

A Color Wheel;      Our first project in the second strand of e9 (Graphic Design) was to create a color wheel using Adobe Illustrator. Having never used the software before, getting started was a little bit slower than I would've liked, but after getting used to the work flow, and the layout of the software I was able to create a color wheel. What I learned:       In this project I learned the basics of using Adobe Illustrator, and how to utilize the shapes, and text functions. How I can apply it:      I can use it to create shapes, lines, text, and position them all correctly throughout the year. Final Concept: