Will in eComm; A Blog. Of Sorts.

Sketching      We began this project by watching a multitude of videos about the meaning of different shapes, and colors, and then started sketching out our ideas on traditional mediums (pencil and paper). After we came up with three ideas we were happy with, we took it to Adobe Illustrator to flesh out or concepts more. Using Illustrator      Now, from previous projects, I had more experience using Illustrator, so I was able to use some of what I learned to start mapping out some ideas. We started first with a black and white artboard, because if a logo doesn't work in black and white, it probably won't work in color. After getting a grasp on the shape I wanted my logo to be, I started experimenting with different colors, and seeing which combinations worked best. Below I've posted both the artboards, and the final design I decided on. Concepts/Final

Website Click Here      For our Quarter 2 eComm Final we were tasked with building a website from a template provided by Mr. Olson. The goal was to create separate pages for a couple of our favorite projects, as well as stylize the website, as the provided template was very drab, and dull.       We used Adobe Dreamweaver to do the entirety of the project, some of which had to be done using popular programming language HTML. Even though we were guided through the process, there was a lot of room to experiment with different styles, and page formats which I ended up spending the majority of my time doing. I had used HTML before, and this project was a great opportunity for me to get some practice in, as well as learn a couple new things.       Hopefully in the future I will have the opportunity to engage in more creative projects like this one. 

CARP Wizard of Oz Poster Contrast       I used Contrast in the font, and font color to make it stand out from the dark green and gold background. I also used a difference in font size to make important things like the title, date, and ticket prices draw in your focus. Alignment      I used Right, Left, And Center alignment to try and separate out different bodies of text, and add more interesting, eye catching details to draw in possible readers. Repetition      I repeatedly used the color white, with a lighter stroke to both bring out the text and provide a unified, centralized look. Proximity       I grouped important information together, like location and time, as well as playwright/legal information. Final Product

Typography Terms      Our latest project in eComm was studying common typography terms, and applying them to our names. We studies several different fonts, and researched what makes them easy to read, visually appealing, and convey a certain mood. We then picked a font, (preferably one with a lot of Serifs to make identifying the type elements easier) typed out our names, and got to work using an array of Illustrator tools. We used the line tools to create the height identifiers and arrows (duh), the text tool to create all of the labels (another obvious one), but creating the blue highlights was not as easy as expected.       The blue highlights were not part of the project, but after seeing them in some other examples, I was curious as to how I could create them. Since I am no expert in Illustrator, I had to experiment with some of the other tools. After goofing around for a while trying to make a decent looking highlight, I finally settled on...

Complementary Krispy Kreme may have chosen these 2 colors because red can easily grab your attention, while green usually suggests freshness, and good. Bank of America used the colors Red and Blue because they are the colors of the American Flag, the Country which they are based in. Warm Tesla choose the color red because it is synonymous with Energy, Courage, Competitiveness, and Innovation. Sense the company is mainly focused on innovating cars, and using electricity as opposed to gas, the color makes sense. Adobe, a company who's main focus is their Creative Software may have chosen red not only because it grabs your attention, but also because of their power and influence in the industry. Cool Dunder Mifflin, a paper company, chose Blue for their logo because of Blue's association with power and stability. As a Paper Provider, other companies rely on them to provide paper, a necessary part of most businesses, so other companies want ...

A Color Wheel;      Our first project in the second strand of e9 (Graphic Design) was to create a color wheel using Adobe Illustrator. Having never used the software before, getting started was a little bit slower than I would've liked, but after getting used to the work flow, and the layout of the software I was able to create a color wheel. What I learned:       In this project I learned the basics of using Adobe Illustrator, and how to utilize the shapes, and text functions. How I can apply it:      I can use it to create shapes, lines, text, and position them all correctly throughout the year. Final Concept:

A Ridiculous Chase Scene;      Our 3rd and final project in the video strand of e9 was to create a chase scene, and utilize the techniques we learned from the 2 previous ones (How to Print, and An Action Concept). With 2 characters moving through the environment, it added another level of difficulty in trying to get the perspective angling right, without breaking the 180 degree rule. Our group also tried out some new angle ideas to try and maximize the drama/mood of the film, most of which I think turned out really well. One of the main challenges was that we filmed on 2 different days, and unfortunately the weather was completely different, so in post production I had to try and edit the sky to make it look similar to the first shots. While the look isn't as realistic as I'd like it to be, it's certainly better than leaving it as it was. I decided that sense I had never actually been in front of the camera, that for our last project I would give it a try, and I think i...