Sketching We began this project by watching a multitude of videos about the meaning of different shapes, and colors, and then started sketching out our ideas on traditional mediums (pencil and paper). After we came up with three ideas we were happy with, we took it to Adobe Illustrator to flesh out or concepts more. Using Illustrator Now, from previous projects, I had more experience using Illustrator, so I was able to use some of what I learned to start mapping out some ideas. We started first with a black and white artboard, because if a logo doesn't work in black and white, it probably won't work in color. After getting a grasp on the shape I wanted my logo to be, I started experimenting with different colors, and seeing which combinations worked best. Below I've posted both the artboards, and the final design I decided on. Concepts/Final