Will in eComm; A Blog. Of Sorts.

ESTP Flexible and tolerant, they take a pragmatic approach focused on immediate results. Theories and conceptual explanations bore them - they want to act energetically to solve the problem. Focus on the here-and-now, spontaneous, enjoy each moment that they can be active with others. Enjoy material comforts and style. Learn best through doing. Otter

A collection of Gifs.      Our first project in the third strand of animation was to create a collection of balls bouncing using frame by frame animation. First we had to make a rough outline for our ball to follow (using the Pen tool) and copy/pasted the balls into a path. After that we began the long and tedious of converting all of the layers into frame. After that we exported as a gif. I learned how long and tedious frame by frame animation can be, as well as a much more streamlined way of creating all of the frames. After using Photoshop for animation, I also learned how to utilize the timeline functionality to animate. Next time we do any sort of frame by frame animation, I would create much more frames, as the make a much smoother looking video. In summary, frame by frame is a very long and tedious process, which take a lot of work, time, and definitely patience.

Sketching      We began this project by watching a multitude of videos about the meaning of different shapes, and colors, and then started sketching out our ideas on traditional mediums (pencil and paper). After we came up with three ideas we were happy with, we took it to Adobe Illustrator to flesh out or concepts more. Using Illustrator      Now, from previous projects, I had more experience using Illustrator, so I was able to use some of what I learned to start mapping out some ideas. We started first with a black and white artboard, because if a logo doesn't work in black and white, it probably won't work in color. After getting a grasp on the shape I wanted my logo to be, I started experimenting with different colors, and seeing which combinations worked best. Below I've posted both the artboards, and the final design I decided on. Concepts/Final

Website Click Here      For our Quarter 2 eComm Final we were tasked with building a website from a template provided by Mr. Olson. The goal was to create separate pages for a couple of our favorite projects, as well as stylize the website, as the provided template was very drab, and dull.       We used Adobe Dreamweaver to do the entirety of the project, some of which had to be done using popular programming language HTML. Even though we were guided through the process, there was a lot of room to experiment with different styles, and page formats which I ended up spending the majority of my time doing. I had used HTML before, and this project was a great opportunity for me to get some practice in, as well as learn a couple new things.       Hopefully in the future I will have the opportunity to engage in more creative projects like this one. 

CARP Wizard of Oz Poster Contrast       I used Contrast in the font, and font color to make it stand out from the dark green and gold background. I also used a difference in font size to make important things like the title, date, and ticket prices draw in your focus. Alignment      I used Right, Left, And Center alignment to try and separate out different bodies of text, and add more interesting, eye catching details to draw in possible readers. Repetition      I repeatedly used the color white, with a lighter stroke to both bring out the text and provide a unified, centralized look. Proximity       I grouped important information together, like location and time, as well as playwright/legal information. Final Product

Typography Terms      Our latest project in eComm was studying common typography terms, and applying them to our names. We studies several different fonts, and researched what makes them easy to read, visually appealing, and convey a certain mood. We then picked a font, (preferably one with a lot of Serifs to make identifying the type elements easier) typed out our names, and got to work using an array of Illustrator tools. We used the line tools to create the height identifiers and arrows (duh), the text tool to create all of the labels (another obvious one), but creating the blue highlights was not as easy as expected.       The blue highlights were not part of the project, but after seeing them in some other examples, I was curious as to how I could create them. Since I am no expert in Illustrator, I had to experiment with some of the other tools. After goofing around for a while trying to make a decent looking highlight, I finally settled on...

Complementary Krispy Kreme may have chosen these 2 colors because red can easily grab your attention, while green usually suggests freshness, and good. Bank of America used the colors Red and Blue because they are the colors of the American Flag, the Country which they are based in. Warm Tesla choose the color red because it is synonymous with Energy, Courage, Competitiveness, and Innovation. Sense the company is mainly focused on innovating cars, and using electricity as opposed to gas, the color makes sense. Adobe, a company who's main focus is their Creative Software may have chosen red not only because it grabs your attention, but also because of their power and influence in the industry. Cool Dunder Mifflin, a paper company, chose Blue for their logo because of Blue's association with power and stability. As a Paper Provider, other companies rely on them to provide paper, a necessary part of most businesses, so other companies want ...